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Business Letter Writing: Sales Letters

By Kenneth Beare, About.com Guide

The following letters introduce products for sales.

Useful Key Phrases

  • Are you having trouble ...
  • This is why it is important to have ...
  • At X, we have the skills and experience to ...
  • May we stop by and offer you a FREE estimate of how much it would cost to ...
  • If so, give us a call at X and set up and appointment with one of your friendly operators.

Example Letter

Document Makers
2398 Red Street
Salem, MA 34588

March 10, 2001

Thomas R. Smith
Drivers Co.
3489 Greene Ave.
Olympia, WA 98502

Dear Mr. Smith:

Are you having trouble getting your important documents formatted correctly? If you are like most business owners, you have trouble finding the time to economically produce good-looking documents. This is why it is important to have a specialist take care of your most important documents.

At Documents Makers, we have the skills and experience to come in and help you make the best possible impression. May we stop by and offer you a FREE estimate of how much it would cost to get your documents looking great? If so, give us a call at and set up and appointment with one of your friendly operators.

Sincerely,

(signature here)

Richard Brown
President

RB/sp