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Business English Dictations - Marketing Campaigns

Keywords

advertising campaign
marketing campaign
complicated
trademark
licensing agreement
considered and respected
retailer
distribution channel
offer merchandise
sales channels

Dictation Answers

Advertising and marketing campaigns can be extremely complicated. To begin with, there are trademarks and licensing agreements that must be considered and respected. Next, retailers and other distribution channels must be encouraged to offer the merchandise in their shops or other sales channels.

By Kenneth Beare, About.com Guide